It also attempts to scrub fingerprinting, which makes it harder for websites to identify you in the future. Intelligent Tracking Prevention 2 (ITP 2) was an update to a Safari feature introduced in High Sierra that attempts to combat cross-site tracking, making it harder for websites to follow you on the web.
The company has a more direct incentive to provide you with a browser that works well with other Apple products.Īs a sign of this good faith, Apple regularly introduces new privacy protection measures to Safari. Apple’s software is usually free, and is only valuable as much as it makes Apple hardware more attractive to the customer.
In contrast to Google, Apple’s business model is based on selling its hardware to you.
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